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HOW DO YOU CREAM-O? video-making contest mechanics
  1. WHO CAN JOIN


  2. The contest is open to all Filipino residents aged 15 years old and above. If you are below eighteen years of age, you must download from www.creamoholics.com a waiver and parental consent form, which must be completed and signed by your parent or legal guardian. The completed and signed waiver and parental form must be sent to Harrison Communications by fax at (02) 884-1071. Any video uploaded by a minor participant will be disqualified if not supported by the completed waiver and parental form.

    Download the waiver HERE.

  3. HOW TO JOIN


  4. a.  To join the contest, contestants must log on to www.creamoholics.com and register.
    b.  To complete entry, upload a video showing your original Creamoholic story and show how you (or someone else) enjoy Cream-O cookies. The more creative, unique, wild or funny your story is, the better chances of winning!

  5. VIDEO REQUIREMENTS


  6. The video should:

    a.  strictly not exceed 1 minute or else entry will be disqualified from the contest
    b.  contain any Jack ‘n Jill Cream-O cookie variant (classic, premium or chocolate chips) in any part of the video
    c.  be in MOV, AVI, 3GP and WMV format
    d.  not be video links from other websites
    e.  be the original production of the user
    f. contain background music that is “royalty-free” (not owned by anyone). Check the video tips for the “royalty-free sites.” If the user opts to use other songs, he should ask permission from the song’s owner.
    g.  not made to promote another brand or entity
    h.  not contain inappropriate content, including but not limited to the following:
      -  obscene, pornographic or sexually-explicit content or information
      -  content that is considered offensive to the users, such as those which encourage the commission of an illegal, immoral or threatening activity, promote harassment, racism, hatred or discrimination against any group or individual, or provide information which you know are false, misleading, or harmful to any group or individual.
      -  Materials which contain information that poses a risk to the health and safety of others.
      -  Materials which show strong support or opposition to any political or religious group or person.
      -  Materials which are defamatory or libelous in character or those which violate the privacy of any group or individual.
      -  Materials which infringe upon the rights of any third party, including copyright, publication right, or any other intellectual property or proprietary right, or those which promote the infringement of any party’s intellectual property rights such as providing or advocating the use of pirated music, or providing link to sites which provide them.

  7. ENTRY SUBMISSION


  8.   a.  For submissions to be valid, you have to upload your entry anytime from July 1 to September 30, 2008.
      b.  For screening and security purposes, URC will implement a 24-hour lead time before uploaded videos become available for viewing in the website.
      c.  Deadline for submission of entries is on September 30, 2008, at 11:59 p.m.

  9. VOTING AND JUDGING PROCESS


  10.   a.  The top 3 videos garnering the highest score from the panel of judges (60%) and the most number of votes based on a consumer online voting (40%) will be considered winners.
      b.  Registered users can only vote once per video entry but they can vote for different video entries from other users. To be able to vote online, you must also be a registered user of the Website. Last day for voting is on October 1, 2008.
      c.  From among the entries, URC, its advertising agency Harrison Communications and a BFAD representative will choose three (3) winners on the basis of the criteria below:

    Originality & creativity (Uniqueness of activity and storytelling; Presentation and quality of video entry) 30%
    Depiction of being a Cream-O-holic (Capture the intense desire to have Cream-O cookie whenever and wherever.) 40%
    Over-all impact and appeal (Entertainment value) 30%


  11. PRIZES


  12. All certified Cream-O-holics and gadget-holics can get a chance to win these much desired tech-O-prizes

    Grand prize Mac book Pro laptop
    1st Finalist iPod Nano
    2nd Finalist Canon PowerShot A470 digital camera
    All qualified contestants  One (1) Cream-O gift pack


    All qualified contestants will receive an email and a phone call through landline or mobile phone from URC and/or Harrison Communications representative. They’ll be notified to claim their Cream-O gift pack from Harrison Communications office, 34th floor LKG Tower Ayala Avenue, Makati City.

  13. NOTIFYING WINNERS


  14. Winners will be notified by registered mail and phone call through landline or mobile phone from URC and/or Harrison Communications representative. If after 2 days, a winner cannot be contacted through the phones, an email will be sent out in place of the call. Their names shall also be announced on the website homepage.

  15. CLAIMING OF PRIZES


  16.   a.  The winners and qualified contestants may claim their prizes/gift packs at Harrison Communications office (34th floor LKG Tower Ayala Avenue, Makati City) upon presentation of mail notification along with 2 valid IDs with photo (SSS/GSIS ID, company ID, student ID, postal ID, voter’s ID, driver's license, passport). If the winner or qualified contestant is below 18 years old, he/she must be accompanied by his/her parent or legal guardian to be able to claim his/her prize or gift pack. Both the minor and the parent/legal guardian shall be required to present valid proof of identification.
      b.  If the winner / qualified contestant cannot personally claim his/her prize, he/she may send a representative to claim the prize on his/ her behalf. The representative must present the mail notification, the winner / qualified contestant’s two valid IDs, the representative’s two valid IDs, and an authorization letter signed by the winner / qualified contestant.
      c.  Redemption period is until November 30, 2008.
      d.  Unclaimed prizes after the redemption period will be forfeited in favor of URC, with the concurrence of BFAD.

  17. IMPORTANT NOTES


  18.   a.  The decision of the judges (URC, Harrison Communications, in consultation with BFAD) is final not subject to disputes.
      b.  You can submit as many entries as you can within the promotion period to have better chances of winning. However, you can only win once.
      c.  Only registered users will be considered for the contest.
      d.  All URC and URC business partners’ employees and their relatives up to the 2nd degree of consanguinity and affinity are not qualified to join the contest.
      e.  All users will be duly acknowledged for their video entry/ies but Universal Robina Corporation (URC) will have the rights to all submitted videos in the contest.

JOIN NOW!



Per DOH-BFAD Permit No.0712 s. of 2008